The 2019 Gartner Magic Quadrant for Digital Commerce report provides valuable insights for C-level, business and IT leaders on the best-fit digital commerce platform that would improve the customer experience and extend the infrastructure required for the creation of new digital business designs.
The 2019 Gartner Magic Quadrant for Digital Commerce report has recognized SAP as Leader for the fifth consecutive time.
Alex Atzberger, President of SAP Customer Experience, has acknowledged the critical role of Digital Commerce for brands across all industries to deliver an exceptional customer experience. He said:
“From our perspective, our Leader position in the Magic Quadrant for Digital Commerce for the fifth consecutive time, coupled with the highest placement for our ability to execute this year, underscores our commitment to deliver trusted innovation to our customers every day.”
Launched in 2018, the German ERP software giant boasts of its SAP Customer Experience portfolio that integrates various solutions for marketing, sales, and customer relationship management. It is SAP’s front-end suite for SAP S/4HANA, aptly known as SAP C/4HANA among CIOs and IT experts, and a solution that businesses can utilize in maximizing customer engagement.
The SAP Customer Experience portfolio includes SAP Commerce Cloud solution, SAP Marketing Cloud, SAP Sales Cloud, SAP Service Cloud, and SAP Customer Data Cloud solutions.
By Gartner’s definition, a digital commerce platform is the core technology that businesses use to enable their customers to purchase goods and services through an interactive and self-service experience. In aiding the customers’ buying decisions, the platform provides relevant information and uses rules and data to present fully priced orders for payment.
Furthermore, the report stated that:
“The platform must have out of the box (OOB) capability or the APIs to support a self-service, interactive commerce experience that includes: storefront, product catalog navigation, product pages, shopping cart, checkout, and customer account. The commerce product must support OOB, the ability to search for a product, add products to a cart, and fully price an order inclusive of product-level, customer-level, and order-level discounts or promotions. The commerce product must support interoperability with customer, product, content, and order functionality and data via APIs.”
The comprehensive report provides the following:
- Analysis of key trends in digital commerce solutions
- A comprehensive evaluation of digital commerce platform vendors
- A detailed overview of key features and functionality that improve commerce performance
SAP’s recognition as a Leader reflects the company’s thrust on building an intelligent enterprise through its innovative approach to modern commerce. SAP C/4HANA seamlessly integrates five industry-leading cloud-based customer engagement solutions with a clear focus on customer experience, including SAP back-office applications.