Accenture and SAP release CMO solution on HANA

Accenture and SAP are collaborating to provide clients with end-to-end solutions running on the SAP HANA platform.

Accenture will be the single point of contact for clients handling contracts for all software and services. According to the press release, this will allow clients to focus on deployments of the solutions, either as a public or private cloud service.

The initiative signals Accenture’s next step in its global alliance with SAP, says Mark Willford, senior managing director, Technology Ecosystem & Offerings, Accenture.

“Our new solutions are expected to provide ultimate flexibility for enterprises. They will have access to leading industry applications running on SAP HANA with all software and hardware components under a single contract.”

The first offering ready for release is the Marketing Performance Solution by Accenture and SAP, a solution being sold by Accenture, which enables chief marketing officers (CMOs) to “easily view and act on centralised key marketing performance data such as sales figures, media spend and social reach in near real-time”.

The solution leverages analytics solutions from the SAP HANA platform and Accenture marketing analytics solutions.

It will initially be targeted at CMOs of retail and consumer packaged goods companies.

Accenture has plans to launch additional functional solutions for other vertical industries and include hosting services in all end-to-end solutions offered by Accenture and SAP, with a private or public cloud deployment option supported by global hosting and infrastructure providers.

Related fees will fall under the single contract structure with Accenture to help simplify contract management for clients, compared to handling multiple suppliers and contracts.

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