Last week, SAP announced a portfolio of new hybris solutions designed to extend beyond pure SAP CRM to encompass the complete customer experience (you can read our story on the announcement here).
Here’s what some others are saying about this development, and what it means for you.
Adrian Bridgwater from Forbes spoke to SAP about why CRM is a tired acronym, and it’s time for reinvention.
Chris Kanaracus provides his take on the ASUG (Americas’ SAP User Group) news site: ‘SAP Customers: Say goodbye to traditional CRM, Hello to Hybris’, while Mike Vizard at Talkin’ Cloud says this isn’t the first time SAP has attempted to reinvent the way businesses operate.
Paul Taylor writes about the broader trends affecting CRM and marketing on the SAP Community Network: Beyond CRM: We are not in Kansas anymore.
And Den Howlett at diginomica goes deeper to argue that SAP actually wants to own the real customer relationship.