Australian businesses stuck in a digital deadlock: IDC

digital transformation

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An IDC study canvassing business and IT leaders on their latest investment priorities has found that despite an understanding of importance of digital transformation in the current economy, almost two-thirds of Australian businesses are stuck in an early stage of digital maturity.

The 2017 Asia/Pacific C-Suite Barometer found the biggest barrier is change management, with many organisations lacking digital mindset amongst their top leadership.

Annemarie Kikos, research director, IDC Australia, said, “In 2017, 63 per cent of organisations in ANZ were in stages 3-2 of their digital transformation maturity, out of which many are stuck and unable to move forward because of their digital deadlocks.”

Customer experience is increasingly being named as the foundation of their business strategy, while across the C-suite the underlying theme shaping business and technology investment priorities is still running optimised operations.

“Australian CEOs are torn between managing the escalating cost of operations and increased competitiveness in the market through new business models to adapt to the changing customer demands, expectations and buying patterns. This results in a change of ownership of the IT budget, which is now increasingly being spread across business functions,” said Lydia Virollet, market analyst, IDC Australia. “By doing this, agility is to be met, however it also brings confusion when it comes to the ownership of risks of something going wrong.”


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