Best year ever for SAP ANZ

By Elizabeth Kelleher

SAP Australia New Zealand (ANZ) has recorded its best ever year for the financial year ending 31 December 2010, with total revenue growing by 26 per cent and software and software-related services revenue growing by 32 per cent.

SAP ANZ has attributed the strong 2010 result to its continuing success in delivering deep industry expertise in financial services, mining and resources, retail, utilities and public sector.

The company has also pointed to a 25 per cent growth in BusinessObjects and platform solutions and the strong performance of the small to mid-size segment, which drove an 80 per cent increase in SAP’s indirect business.

Key customer wins included Australand, Fairfax Media, CGU Insurance, Murray Goulburn Cooperative, Workcover WA, McGrath Foundation, Auckland Council and Jucy Rentals.

Tim Ebbeck, president and managing director, SAP ANZ, said the strategy in ANZ has been to focus on SAP’s key industries, market segments and solutions.

“In our key vertical markets we’ve delivered quantifiable value for customers over a number of years,” he said. “A focus on partners has seen our indirect business grow strongly while our SAP BusinessObjects solutions continue to be the market leader.”

“We’ve grown as a company and we’ve grown our people. We’ve helped transform the businesses of a number of the best-known and most successful organisations in ANZ, something we take pride in. Our emphasis on attracting and retaining the best and brightest from all industries, along with our focus on driving real business for our customers have been the cornerstones of our success in ANZ.”

The 2010 result means SAP ANZ doubled in size between 2007-2010, which follows a doubling of the size of the business between 2003 and 2006.

It also means that over the 10-year period 2001-2010, SAP ANZ’s total revenue has more than quadrupled, while revenue from software and software-related services has grown five-fold.

Ebbeck says the first decade of the 21st century have been good for SAP.

“The year 2001, two years before I joined SAP as CFO, was tough, after Y2K, the dot com bust and the 9-11 terrorist attacks. From that point, the company has shown consistently strong growth.

“This growth is due to a number of factors but essentially we are a fundamentally different business now 10 years on. Back then, we made the ERP category. It was the heyday of the R/2 and R/3 products.

“Now, we also offer deep vertical solutions in 24 industries, business analytics, solutions for small to mid-size companies. We lead the market in on-premise, we are attacking on-demand, we lead in mobility, we lead in analytics and SME, and we have the only real data orchestration strategy. And we will continue to innovate and move into new markets.

“This year we are seeing major innovations coming to market with in-memory computing, mobile solutions and cloud offerings. 2011 will be an exciting year for SAP.”

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