Case study: Freshly roasted

Di Bella Coffee has adopted SAP Business One to better equip the
company for its fast growth, as it expands within Australia and
overseas. But like many SMEs, the implementation presented challenges in
managing a major IT project while continuing business as usual, and
building new processes from the ground up. Elizabeth Kelleher reports.

Background
Di Bella Coffee is Australia’s fastest growing boutique coffee company,
appearing on BRW’s Fast 100 list, which recognises the fastest growing
companies in Australia in 2006, 2007 and 2009. Founded in 2002 by
Phillip di Bella, who was recently named Young Entrepreneur of the Year
by Brisbane Business News, Di Bella Coffee wholesales freshly roasted
coffee to over 1200 cafes nationally and prides itself on delivering
quality coffee, unparalleled service and competitive prices. Di Bella
Coffee’s head office and roasting warehouse is based at Bowen Hills in
Brisbane, where it also operates a drive-through for retail customers to
purchase café-quality coffee, food and drinks without leaving the
comfort of their car. It has roasting warehouses in Adelaide, Melbourne
and Sydney, and an online store – mydibellacoffee.com – where customers
can purchase freshly roasted coffee and have it sent to them on the same
day. Most recently, the company expanded its operations into Shanghai,
China, incorporating an eastern twist to cater to the evolving Chinese
coffee market.

Click here to read the full article in the December 2010 edition of Inside SAP

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