Travel search innovator Hipmunk, founded to simplify the process of travel including hotels and flights online, has been acquired by Concur, SAP’s travel and expense management solution company.
The acquisition, which is expected to close in October 2016, will help Concur deliver consumer-grade products to its corporate customers.
“Six years ago, our vision was to take the agony out of travel and travel planning,” said Adam Goldstein, co-founder and CEO of Hipmunk. “This combination means we can do an even better job for frequent travellers, in both their leisure and business travel.”
Concur has an ongoing strategy of partnering with, investing in, acquiring or building consumer apps, such as TripIt, ExpenseIt and ClearTrip.
Hipmunk was the first travel website and mobile app to sort travel results not only by price, but factors important to travellers such as duration, stops and hotel location. Its calendar integration and hotel map search allow business travellers to easily see the best hotel and flight options based on meeting times and locations. Hipmunk is also a leader in artificial intelligence-powered travel search and travel bots.
Elena Donio, president of Concur, said the company was excited to welcome Hipmunk to the SAP family.
“Concur has always strived to provide the best experience for travellers on our platform and we’re confident Hipmunk will continue to delight consumers while informing the innovation agenda for our corporate clients,” said Donio.
Henry Harteveldt, founder of Atmosphere Research, said the deal brings together two tech companies known for their innovation and creativity.
“The travel landscape continues to evolve with the pace of technology, a new generation of travellers, and a fluctuating global economy – factors that have a profound impact on how consumer and business travellers behave,” said Harteveldt. “This acquisition positions Concur and Hipmunk well to remain both market leaders and disruptors, furthermore, helping them stay ahead of the trend for a more personalised experience in both leisure and business travel.”