EchoJunction broadens social offering with Brandwatch


Enterprise social intelligence company Brandwatch has signed an Australian partnership with social media technology specialist EchoJunction.

Brandwatch, a social listening tool which enables customers to listen to online conversations about their brands, products and markets, is used by global companies such as ESPN, Heineken, Marks & Spencer, University of Melbourne, Cathay Pacific, Dell, British Airways and BSkyB.

On the partnership, Brandwatch founder and CEO, Giles Palmer, said, “We’re excited about the opportunities that the Australian market presents and are delighted to partner with EchoJunction to deliver enterprise social intelligence to the region and expand our global footprint.”

Adam Fraser, founder, EchoJunction, said the company searched the global for the best social media tools.

“They needed to be enterprise capable, scalable, cloud-based and innovative, with proven testimonials from leading brands. Brand watch fits the bill on all counts. I believe active social listening is a foundation element of any social media strategy, and I am delighted to have such a proven, high quality tool to offer EchoJunction clients,” Fraser said.

EchoJunction will provide software sales, IT integration services and business consulting for the Brandwatch product, including training, configuration and reporting.

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