Frucor Suntory goes live within 90 days on SAP Hybris solutions

Frucor Suntory

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An implementation of SAP Hybris solutions has given Frucor Suntory’s online presence a boost, translating into immediate results for the business.


For more than 50 years, Frucor Suntory has been supplying customers in Australia and New Zealand with some of their most popular drink brands. From humble beginnings, it has grown to become one of the leading Australasian drink companies and the market leader in energy drinks in Australia and New Zealand. As the business grows and the market goes digital, customers are demanding 24×7 access
through online channels. New groups of customers and prospects are arising that can’t be reached with a direct sales model.

To meet customer and market expectations, Frucor Suntory is deploying SAP Hybris solutions to build its online presence and is working with Oxygen, a DXC Technology company, to develop a digital growth program. As a result, it has increased reach and online sales, improved business-to-business sales and ordering, and enhanced customer engagement. In addition, the initial migration was successfully completed on time and within budget.


Frucor Suntory worked with Oxygen to deploy SAP Hybris solutions to increase online sales, provide targeted offers, and navigate back-end systems quickly and securely. Real-time insights provide a deeper understanding of customers. Now, better sales, service, and social customer relationship management are helping drive customer engagement across all channels.

The business wanted to create a business-to-business (B2B) commerce website to meet customer and market expectations and expand reach. It also aimed to adapt sales activities to align with its new digital strategy, and enable data analysis to better understand customers.

A partnership between Frucor Suntory, SAP Digital Business Services and Oxygen helped to define the company’s digital vision. SAP Hybris’s market position as a leader in B2B commerce was a factor in choosing these solutions.


The implementation, which developed the company’s online presence with SAP Hybris Commerce and support from Oxygen, was completed in just 90 days, on time and within budget, meeting all project specifications. The solutions enabled a deeper understanding of customers with valuable, real-time insights using SAP Hybris Marketing Cloud. As a result, Frucor Suntory increased reach and online sales, and improved B2B sales and ordering. The first account gained through the SAP implementation delivered $75,000 for the company.

“Our aim was to rapidly grow a technology capability that was externally focused and committed to building deeper customer engagement and driving business growth. The results speak for themselves. We are very satisfied with the SAP Hybris solutions we implemented,” said Richard Raj, group digital solutions and innovations manager for business technology, Frucor Suntory.

This case study is sponsored by Oxygen, a DXC Technology company.

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