Geraldine McBride to lead SAP North America

By Freya Purnell

Former SAP ANZ CEO and managing director Geraldine McBride has been named as president of SAP North America, leading SAP’s business operations in the United States and Canada.

McBride reports to Robert Enslin, member of the SAP Global Managing Board and president of sales.

Most recently, McBride served as vice president of Dell Services for Asia Pacific and Japan, having previously held the role of vice president and global head of Dell’s applications and BPO services business. In these roles, she led a team of more than 15,000, building next-generation services offerings and process capabilities for Dell Services on a global basis across multiple industry verticals and market segments.

Prior to her time with Dell, McBride spent 15 years with SAP in numerous senior executive and sales management roles, including stints as president and CEO of SAP Asia Pacific Japan, and as senior vice president and general manager in North America, where she was responsible for leading the consumer and manufacturing business and building momentum within the company’s customer relationship management (CRM) solutions group. During her time in North America, McBride was also instrumental in transforming SAP’s go-to-market model in 2002 and helping to develop the foundation of the region’s future growth and success.

“Geraldine knows our customers, understands the importance of our partners and has the experience needed to lead SAP’s next chapter of growth in North America,” said Enslin. “We’re excited to have her back within the SAP family and look forward to her leadership and expertise in this key region.”

McBride was born in New Zealand and received a bachelor’s degree from Victoria University in Wellington.

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