Indian fashion retailer Shoppers Stop will invest Rs 60 crores (A$12.6 million) over the next three years in its omni-channel technology, supply chain and talent to support its omni-channel efforts.
Shoppers Stop has partnered with hybris software to implement the hybris commerce platform and its data management technology.
Over the next three years, Shoppers Stop will extend its omni-channel strategy to group companies HomeStop, Hypercity and Crossword, and by 2020, the company hopes to achieve 15 per cent revenue through digital touchpoints.
Shoppers Stop plans to use hybris to gain a single view of the customer by linking multiple identifiers (such as mobile number, Facebook and email) to a single identity, and to provide customers with a unified brand experience across multiple channels and devices.
BORN has been chosen as the system integration partner for the project.
“Through the hybris technology, Shoppers Stop will have a one-view of customer, one-view of order and one-view of inventory. This will allow us to provide our customers with a contextual, targeted, personalised and integrated shopping experience,” said Govind Shrikhande, customer care associate and managing director, Shoppers Stop Ltd. “As part of the roadmap ahead, we will introduce new features such as ‘Click and Collect’, ‘Ship from Store’, ‘Endless Aisles’, and much more.”