Magnitude acquisition boosts SAP portfolio


Chris Ney, Magnitude Software

Austin-based Magnitude Software, which provides solutions to deal with fragmented application and data environments, has expanded its SAP capabilities with the acquisition of Innowera, a player in the SAP data management space.

The acquisition adds to Magnitude’s existing SAP solutions, which include Magnitude SourceConnect for SAP, a solution co-innovated with SAP to enable fast, low-risk implementations of Central Finance by streamlining the data intake from non-SAP and SAP sources, as well as Magnitude RapidDecision and Magnitude Connectivity. Together the portfolio will facilitate faster, more accurate reporting and analytics across customers’ disparate application environments.

As an SAP-certified Netweaver Gateway Integration Solutions Partner, Innowera’s solution automates SAP transactions for non-technical business users, providing connectivity between SAP and Excel with built-in compatibility to thousands of SAP workflows, and provides governance for managing SAP business processes across a range of adjacent applications including Excel, SharePoint and Salesforce.

“Our mission is to enable our customers to derive data-driven insights that yield real business results while reducing time to market and maximizing productivity. Nowhere is this more impactful than within ERP systems, and specifically, SAP,” said Chris Ney, chairman and CEO, Magnitude Software.

“Together, Innowera and Magnitude deliver solutions that unify the enterprise across increasingly fragmented application environments, including simplifying critical data access, management and visibility for SAP users that traditionally required complex programming with limited results.”

“Joining an experienced, customer-focused company like Magnitude will enable us to scale our go-to-market initiatives, expedite our product roadmap and more effectively serve our loyal, global customer base,” said Mickey Shah, founder and chief solutions architect, Innowera. “The strength of Magnitude’s development team will also benefit our solutions as we leverage technical synergies across the portfolio to further enhance the SAP user experience.”

Earlier this quarter, Magnitude acquired product information management solution provider Agility Multichannel, which provide capabilities for digital commerce scenarios.

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