SAP SE has appointed Hala Zeine as president of digital supply chain and manufacturing, to help drive innovation in this area and oversee an ecosystem of partners, start-up programs, co-innovation, product design and go-to-market strategy.
Having been with SAP since 2001, Zeine was most recently the company’s chief business development officer, responsible for defining portfolio investment strategy, commercialisation direction and digital transformation. As part of this role she led the SAP Digital organisation.
A statement by SAP said Zeine will “play a vital role in solving customers’ business problems and helping them adopt digital solutions to enhance and support mission-critical business processes”.
She will report to Bernd Leukert, SAP Executive Board Member, Products & Innovation, and will continue to be based in Walldorf, Germany.
