SAP has appointed Brian Duffy as regional president EMEA north, where he will be responsible for leading the growth efforts for the SAP platform, applications and business networks in Great Britain, Ireland, France, Belgium, Luxembourg, the Netherlands, Sweden, Denmark, Norway, Finland and the Baltic countries.
Duffy, who has been with SAP for 12 years, began his SAP career in the legal department including the role of assistant general counsel in the US, Japan and China.
More recently he has served in SAP’s global customer operations (GCO) as the chief of staff to Robert Enslin, member of the Executive Board, SAP SE, and president, Cloud Business Group. In this role, Duffy gained incomparable experience and an inside view of GCO globally at both strategic and tactical levels.
For the past two years, Duffy also served as the senior vice president of Global Strategic Initiatives (GSI), where his team was responsible for the strategy, structure and negotiation of highly complex partnerships and opportunities.
Now based in London and reporting to Adaire Fox-Martin, member of the Executive Board, SAP SE, Duffy replaces Angela Mazza who had taken on the position in January 2017.
“EMEA North is a dynamic and exciting region,” Duffy said. “The opportunity for SAP to grow has never been more pronounced. We have a talented, dedicated and experienced leadership team in EMEA North, and I know that with their support we can together help customers across the region reach their full potential.”
Originally hailing from Ireland, Duffy holds a bachelor’s degree in international law from University College Dublin and a master of laws – LLM international business/trade/commerce from The John Marshall Law School in Chicago. He is admitted to practice law in the state of New York.