HR/payroll and workforce management solution provider Presence of IT (PoIT) announced it has appointed Serene Sia in the newly-created role of managing director for Asia.
Based in Singapore, the new role is aimed at strengthening the Asia team and driving rapid growth in the region.
Sia brings over 20 years of sales and leadership experience in the software industry across the Asia-Pacific. Most recently, she was vice president strategic accounts for Salesforce.com, responsible for cloud strategy and execution for the company’s top accounts in the region.
Prior to this, Sia was managing director for SAP Malaysia and Brunei, where she managed a team of over 130 dedicated sales, business development and solution professionals, while overseeing the company’s operations and driving revenue for the Malaysia and Brunei markets.
Sia was also formerly vice president strategic accounts for SAP South East Asia, managing the largest and highest revenue producing accounts in the region.
In her new role with PoIT, Sia will report directly to CEO David Brookes.
“The timing could not be better for Serene to join our unique organisation. Over the past 12 months, our Asia business has gained momentum in the region as more and more companies look to maximise the value of their HR and HCM services through the cloud,” Brookes said.
“Serene is a consummate professional who builds great teams, understands how to put our customers at the core of our business, and knows how to deliver consistent results. We are delighted to welcome her to our team. Her experience and industry knowledge will certainly be an asset for our business and for our customers.”