Partners still pending for SAP Business ByDesign

By Freya Purnell
15 August 2011

While SAP’s on-demand offering, Business ByDesign, was launched in the Australian market last week, there are no local partners signed up to implement the solution.

However Tim Wilkes, ANZ partner manager, SAP Business ByDesign, said at the launch that the company is currently in discussions with a number of potential partners, and an announcement will be made soon.

“We need partners who understand the needs of Australian businesses; who can identify opportunities, and have the skills to implement and support sophisticated on-demand solutions. We are actively engaging with organisations who can demonstrate experience with an existing cloud service, or are well on the way to having a fully developed service,” Wilkes said.

SAP hopes to have signed up around four to five local partners for Business ByDesign by the end of the year.

SAP Business ByDesign offers access to a range of SAP modules, businesses can choose which processes they wish to use, with pricing beginning from $11 per user/month for self-service and simple data entry, through to $197 per user/month for full access to the on-demand suite.

“The ByDesign solution offers an unprecedented level of usability with more efficient operations, better service, streamlined accounting and compliance in an offering that is fast to deploy. The CRM module can be in place and functional in a single day, with an integrated end-to-end solution in as little as 12 weeks,” Wilkes said.

SAP is also offering a number of “starter packages” – for CRM, ERP Financials, and a Professional Services starter package, with a Supply Chain Management package soon to follow.

The version of Business ByDesign released in Australia runs feature pack 3, and has been customised to meet Australian regulatory requirements. While the solution is industry-generic, Wilkes said SAP will undertake some adaptation of the solution for various industry verticals over time, and it is also supporting development partners in customising Business ByDesign for individual sectors.

The Software-as-a-Service solution was originally designed to target medium enterprises with between 20 and 500 employees, and while this is still the main market for the product, it is also being adopted by multinationals requiring a rapidly deployed integrated SAP solution for subsidiaries as part of a two-tier ERP or ‘hub and spoke’ system.

Wilkes said in the Australian market, they expect to see it embraced by organisations which are already using cloud or Software-as-a-Service solutions in a limited capacity, and which are ready to look at an integrated system.

Around 550 customers have purchased the solution globally, with the company aiming to have 1000 customers on board by the end of 2011.

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