Following SAP’s acquisition of Qualtrics last year and the launching of the Qualtrics Developer Platform seven months ago, the experience management company has, since then, been growing its developer platform and partner ecosystem.
The Qualtrics Developer Platform is essential to the Qualtrics Partner Network (QPN) and has been providing the best-in-class capabilities across more than 20 categories, including but not limited to online reputation management, user research, voice analytics, and community.
Yesterday, the Qualtrics Developer Platform, with the expertise of the QPN, has expanded its scope to 10 additional categories and has also added multiple market-leading partners to the existing categories. With the said expansion, QDP is now the innovation hub of the experience management industry.
John Torrey, Chief Ecosystem Officer of Qualtrics, said:
“Since launching QDP just seven months ago, Qualtrics has significantly grown its developer platform and partner ecosystem to include the very best organisations across more than 20 categories. Through QDP partners, customers can seamlessly embed Qualtrics into their existing software ecosystems, automate key business processes, and bring experience data from other listening posts into Qualtrics. The growth of QDP clearly demonstrates the need for a powerful, open ecosystem in experience management. Qualtrics is uniquely positioned to fill these needs for our customers and partners by providing the industry’s most flexible and robust developer tools.”
QDP’s expanded XM Extension categories are the following:
The customer success platforms will help B2B businesses in monitoring business factors such as customer health, engage-at-risk customers, and disparate customer data to help organisations in driving adoption, expansion, and retention.
This new category will be launched with Totango. The joint solution will help customers in bringing together experience data (X-data) and operational data (O-data) which will aid businesses in understanding the customer journey, identifying upsell opportunities and churn risk, utilising customer sentiment to improve the engagement model, and setting up communication campaigns to enhance the customer experience.
Guy Nirpaz, Totango’s CEO and founder, shared:
“The world’s leading customer-centric organisations today are using Totango to proactively drive product and service adoption, retention, and expansion. With our participation in QDP, Totango and Qualtrics will become the defacto standard for fastest-growing enterprises to take action on customer intelligence and accelerate customer-centered growth.”
Online Reputation Management and Social
Online reputation management identifies signals from across the web—such as mentions and online reviews—to help organisations in listening and responding to customers as well as identifying innovation trends and opportunities. BirdEye, Reputation.com, and Sprinkly will join Qualtrics’ existing partners.
Joe Fuca, Reputation.com’s CEO, shared his excitement to join the QDP:
“We’re delighted to be a part of the Qualtrics Developer Platform. Today, 70 percent of consumers use information from reviews and social media to make purchasing decisions. This unstructured data from customer-generated content is critical for understanding and improving customer experience. Our partnership with Qualtrics will enable organisations to analyse experience data collected on the Qualtrics XM Platform alongside data from reviews, social media, and other online sources, giving organisations unprecedented insights into how they can provide the best customer experience.”
User research platforms help obtain qualitative feedback that is essential to assisting organisations in understanding the customer experience. Qualtrics launched this new category with UserTesting. The collaboration benefits the customers by augmenting Qualtrics’s insights with UserTesting’s qualitative data.
Andy McMillan, UserTesting’s CEO, said:
“Joint Qualtrics and UserTesting customers understand the value of combining best-in-class solutions to build great customer experiences. Whether organisations use UserTesting to dive deep into feedback collected on the XM Platform, or they analyse UserTesting’s recorded user responses in Qualtrics’ analytics and dashboards, our partnership with Qualtrics expands our customers’ ability to build deep empathy for their users through human insights.”
Other QDP categories for the new XM Extensions will include:
- Survata for Brand XM
- Facebook Messenger, SAP Conversational AI, WhatsApp, & Zoom for Chat & Communication
- SAP Commerce Cloud for Commerce
- Fuel Cycle for Community
- CX Workout for Customer Journey Mapping
- ContentSquare & FullStory for Digital Experience
- SAP SuccessFactors for Human Experience Management
- Friendbuy & Rybbon for Incentive & Referral Management
- Atlassian & Mavenlink for Issue & Project Management
- DRIEAM & Suitable.co for Learning Management
- Affectiva & iMotions for Video Analytics
Qualtrics has also announced a new software development kit (SDK) to assist the following wave of innovative XM applications. The SDK will offer QDP partners the ability to extend the XM Platform’s capabilities. The company is now inviting interested partners to join the early adopter program for the new SDK.