SAG AG announce continuing partnership with WTA

By Emily Jacobs

SAP AG has announced the continuation of their relationship with the Women’s Tennis Association (WTA), with the aim of providing players, coaches, fans and the media with unprecedented access through interactive analysis built on the SAP HANA platform.


SAP – an official sponsor of the 2013 Championships held in Istanbul, Turkey – will provide the media with new insights through an interactive dashboard that can track a player’s performance during the tournament. It includes historical information that supplements the head-to-head information from the WTA.

“An increased understanding of my player and her opponent’s game can give me an edge that could mean the difference between winning and losing,” said Tomek Wiktorowski, coach of WTA World No. 4 Agnieszka Radwanska.

“The ability to access tailored SAP data is making a real difference to the way coaches work. We can now provide our players with more strategic advice, improving their preparation and ultimately on court performance.”

Coaches will have access to post-match point-by-point analysis, which can be used to analyse both their player and their opponent’s performance, allowing a specific strategy to be developed for each match.

Visually engaging statistics will also be broadcast at venues, showing fans player improvements, comparisons and key statistics.

“We are excited to work with the WTA to help take the tennis experience to the next level for fans, media, players and coaches,” said Steve Peck, senior vice president, Global Strategic Initiatives, SAP AG.

“The innovative solutions we have developed for Istanbul are only the beginning of what we plan to deliver for the tennis world in 2014 and beyond.”

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