SAP Asia Pacific Japan reports best-ever performance in 2011

By Anne Widjaja

Despite the global economic gloom, SAP Asia Pacific Japan (APJ) recently announced its best-ever performance in 40 years, with a 32 per cent growth in software revenue at constant currencies to €722 million in 2011.

For the year ended 31 December 2011, SAP APJ grew software and software related services revenue by 22 per cent to €1,813 million and total revenue by 20 per cent to €2,128 million.

“2011 was our best-ever performance in history and Q4 2011 was also our eighth consecutive quarter of double digit growth – this once again reinforces our role as SAP’s global growth engine,” said Steve Watts, president, SAP APJ.

Watts attributed SAP APJ’s success to SAP’s “breakthrough innovations in mobility, cloud and in-memory computing (SAP HANA)”, and believes that SAP’s “customer-centric” innovations will continue to drive demand into 2012. Watts was particularly proud of the success of SAP HANA in the region, which contributed to nearly 10 per cent of SAP APJ’s revenue in Q4 2011.

Watts also mentioned the strategic importance of recruiting locally within the region, reiterating SAP APJ’s intention to invest “aggressively in the attraction, development and retention of top talent”. Watts is keeping a close eye on China in particular, where SAP APJ is looking to hire “more than 1500 employees as we open another six new offices to drive our strategic investment in the Chinese market”.

SAP has already been growing its presence in the Chinese market, with the first China SAPPHIRE NOW event held in Beijing last year. At the event, SAP announced a US$2 billion investment, which included an innovation portfolio specifically for the Chinese market. The portfolio included the development of Financials for HANA, mobile solutions, and industry-specific solutions in Chinese retail and utilities industries. SAP is also enhancing its support and service capabilities to deliver more value to China’s largest players.

Watts commented that with the future acquisition of SuccessFactors, the market-leading provider of cloud based HCM solutions, SAP could gain “immediate strength and leadership in the fast growing segment of cloud-based applications for people and talent management”.

“Coupled with ongoing demand for SAP’s innovations across all markets, we are confident that our strong double digit growth will continue in 2012,” Watts concluded.



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