SAP cloud solutions and services have helped enterprises worldwide optimise big data, respond to change with flexibility, and compete in the digital era.
Aside from being acknowledged as a top employer in many countries and regions around the world, SAP has also been consistently recognised by industry experts for its innovative and intelligent solutions that help run businesses competitively in today’s digital age. Not surprisingly and despite the COVID-19 global crisis, SAP has again received recognition from two of the most reputable research and advisory firms in the world, Forrester and Gartner.
SAP has emerged as a leader in delivering reliable SAP cloud solutions in the field of marketing and employee experience management in Forrester and Gartner’s latest reports.
The Forrester Wave Cloud HCM Report
SAP has received a Leader rank in The Forrester Wave: Cloud Human Capital Management Suites for Q2 2020 based on its current offering, strategy, and market presence of SAP SuccessFactors solutions. The report shows how each cloud human capital management (HCM) suite providers measures up and helps CIOs and chief HR officers (CHROs) select the right one for their needs.
Forrester reported that SAP SuccessFactors solutions have over 6,800 customers on the SAP SuccessFactors Human Experience Management (HXM) Suite, formerly known as SAP SuccessFactors Human Capital Management (HCM) Suite. The SAP SuccessFactors HXM suite is SAP’s new approach to HR solutions that build on the best of cloud HCM solutions, reflects employee-centered experience management tools from Qualtrics, AI-based user experiences, and its formidable partner ecosystem.
“Payroll is supported for an impressive 46 countries,” the report cited.
Meg Bear, Senior Vice President, Products, Engineering and Operations at SAP SuccessFactors said:
“Human experience management is a differentiator in the market, and we believe that the latest Forrester Wave Cloud HCM Report is further validation.”
“The SAP SuccessFactors HXM Suite enables our customers to leverage the voice of every employee to improve processes and enhance experience and, as a result, drive market-leading business results. With our global capabilities, robust partner ecosystem, integration with employee experience management tools from Qualtrics, and emerging technologies, like machine learning, our HXM solutions help organisations quickly adjust to rapid changes in the global economy,” Bear detailed.
According to the latest report, the SAP SuccessFactors HXM Suite is also anticipated to leverage intelligent technologies such as AI-enabled and conversational capabilities.
SAP SuccessFactors HXM Suite is a global, cloud-based human resource management software system organised into four categories such as:
- Employee Experience Management
- Core HR and Payroll
- Talent Management
- HR Analytics and Workforce Planning
The Gartner’s Magic Quadrant Report
SAP was named a Leader against 18 esteemed vendors in the latest 2020 Gartner’s Magic Quadrant for Multichannel Marketing Hubs for its SAP Marketing Cloud solution. This is SAP’s fourth consecutive recognition for the category.
SAP Marketing Cloud solution goes beyond the traditional CRM software in helping orgnisations drive growth and revenue. Marketers can contribute to achieving the company’s bottom line through the SAP Marketing Cloud solution that provides a single view of all relevant customer information, including front- and back-office data, built-in consent-based marketing, and intelligent optimisation tools for personalised engagements.
Paula Hansen, Chief Revenue Officer, SAP Customer Experience at SAP shared:
“SAP Marketing Cloud makes it possible for marketing experts to address specific customer challenges, an incredibly valuable attribute now in this time of uncertainty.”
“In delivering relevant, personalised content offers and product recommendations based on real-time customer insights, SAP Marketing Cloud meets cross-channel customer needs so no opportunity for engagement is lost,” Hansen added.
Just this month, SAP has announced the SAP Marketing Cloud 2005 release to help marketers gain a holistic view of their contacts and accounts with multi-faceted B2B relationships, expand on the cross-channel experience capabilities with a multi-channel campaign, and design personalised emails easily and quickly with Litmus among many others.