SAP: Leader in Small Business ERP Solutions, Sales Force Automation

SAP: Leader in Small Business ERP Solutions, Sales Force Automation

SAP has received back-to-back recognitions from Gartner and International Data Group Inc. (IDC) as a Leader in small business ERP solutions and sales force automation, respectively.

SAP has been enabling many businesses, from SMEs to global companies, across various industries to become intelligent enterprises even at this time of COVID-19. The German company’s efforts in providing mission-critical solutions to organisations have been recognised by two of the world’s leading research and advisory companies. 

International Data Group Inc. has positioned SAP Business One as a Leader in the small business ERP category and Gartner has named SAP a Leader in the July 2020 Magic Quadrant for Sales Force Automation.

IDC Recognised SAP Business One and SAP BusinessByDesign

International Data Group Inc. named SAP Business One, SAP’s flagship ERP software platform for small and medium-sized businesses, as Leader in the worldwide software-as-a-service (SaaS) and cloud-enabled small office ERP applications market. Massachusetts-based IDG is a technology media, events, and research company comprised of International Data Corporation (IDC) and IDG Communications.

Together with SAP Business One solutions, SAP Business ByDesign was also positioned in the major players’ category in the 2020 IDC MarketScape for the worldwide SaaS and cloud-enabled midmarket ERP applications market. IDC MarketScape, known for its vendor assessment model, provides detailed quantitative and qualitative assessments in a variety of technology markets based on several criteria that impact a vendor’s market success. 

“SAP Business ByDesign is easy to navigate, with over 500 standardised reports, dozens of prebuilt KPIs and real-time analytics,” IDC stated in the reports.

The report also shared that SAP Business ByDesign is “one of the best technology companies communicating their future direction and road map”.

SAP and SMEs

SMEs account for 80 percent of SAP’s customer base. SMEs can leverage SAP Business One’s capability to streamline and add intelligence to business processes, including financials. For the fast-growing, mid-market businesses, SAP Business ByDesign offers intelligence and automation in a single cloud ERP solution to enable management of financials, logistics, procurement, shipping, and human resources.

Subhomoy Sengupta, global head, go-to-market, SME solutions, SAP SE said:

“SAP believes that the most successful business outcomes should always drive software strategy, not the other way around.” 

“Our role in that is delivering intelligent solutions that meet our SME customers’ specific needs for agility and flexibility to achieve those outcomes. Our intelligent solutions further enable SMEs to grow into market leaders who are driving innovation, disrupting entire industries and delivering unique experiences, even in times of uncertainty,” Sengupta explained.

To further support the customers’ journey to recovery, the German company has offered 12-month free access to SAP Business ByDesign and SAP S/4HANA Cloud. The announcement was made at the recent online event Global Partner Summit.

Gartner Named SAP Leader for Sales Force Automation

The month of August opened with SAP’s recognition by Gartner as a Leader, for two years in a row, in the July 2020 Magic Quadrant for Sales Force Automation. In the report, SAP’s completeness of vision and ability to execute was recognised. 

Gartner assessed products from 15 vendors, including SAP Sales Cloud that streamlines and automates critical selling processes to empower sellers with intelligent recommendations. The SAP Sales Cloud solution, which is part of the larger SAP Customer Experience portfolio, provides a technological framework for sales teams, monitor sales analytics, forecast sales revenues, and improve sales strategy with content recommendations.

Paula Hansen, chief revenue officer of SAP Customer Experience, said:

“In today’s competitive marketplace, there is no second chance at securing a deal — customers have freedom and options to look elsewhere if their needs aren’t being met.”

“With SAP Sales Cloud, sales organizations can manage the overall health of the business down to individual deals, ultimately driving successful sales results,” she added.

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