SAP releases new cloud offerings

SAP has released two new cloud offerings as part of their social media strategy.

The offerings, which according to SAP will change how business people
interact with customers, colleagues and partners, include the SAP Jam
social software platform and the SAP Social OnDemand solution.

SAP Jam combines the best parts of SuccessFactors Jam for enterprise
social networking and allows colleagues to easily connect, enabling them
to collaborate through data, content and processes at work.

“The enterprise social software market is maturing quickly with a 39.8
per cent year-over-year growth rate in 2011,” said Vanessa Thompson,
research manager, IDC, Enterprise Social Networks and Collaborative

“Today’s organisations are looking to collaborate in real time and in
context, inside and outside the firewall, to include employees,
customers, partners and suppliers. SAP Jam can provide the ability to
intelligently filter information so that employees can, with system
help, surface important information in the work context.”

Aimed at helping marketing organisations improve their social media
approach, SAP Social OnDemand uses real-time monitoring, routing and
escalation to hone in on key trends and simplify the process of
prioritising and engaging on social media.

According to SAP, the solution ensures that critical conversations are
not missed and that responses are appropriate, based on a poster’s
profile that includes social influence metrics as well as customer data
from other enterprise systems.

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