SAP to resell Utopia’s master data solution for retail and fashion


SAP has signed a global agreement to resell Utopia Global’s Master Data Governance for Retail and Fashion Management solution to assist customers in managing their master article data, reducing both time to market and IT costs of master data management.

The data solution, aimed directly at solving customer issues in the retail and fashion industries, provides a governance platform for master data objects specific to the article master, including basic data, classification and purchasing. The extension also addresses other important retail areas such as logistics, listing, sales and point of sale.

SAP is reselling the data solution under the name SAP Master Data Governance application, retail and fashion management extension by Utopia. Integrating with both the SAP ERP and SAP Master Data Governance applications, the extension can be used in conjunction with SAP Merchandising for Retail and Wholesale Distribution and/or SAP Fashion Management.

“Our solution enables organisations to maintain the integrity of mission-critical article data with real-time governance, thus helping to improve operational effectiveness and agility to respond to rapid market changes and economic conditions affecting consumer purchasing behaviour. This responsiveness and decision making, via significantly improved data integrity, can ultimately save our customers tens of millions of dollars a year,” said Arvind J. Singh, CEO, Utopia Global.

“We anticipate that the retail and fashion management extension will deliver value quickly to our customers, enabling customers by providing them a highly beneficial enterprise-wide data governance platform addressing a long-standing need to cope with the complexities of rapidly changing article master data,” said Achim Schneider, global head, retail industry business unit, SAP.

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