By Freya Purnell
Mark Baker has joined the SAP Australian User Group (SAUG) in the newly established role of chief executive officer.
The position was created following a third party strategic review of the organisation’s business model, undertaken in late 2010. In recognition of the growing size, complexity and changing focus of the SAUG, the 2011 SAUG committee initiated the implementation of the review’s recommendations, which included a restructuring of the organisation.
Baker brings to the role significant experience in events, business management and particularly, working with member associations.
Prior to joining the SAUG, Baker was the general manager, exhibitions, for the Australian Gift and Homewares Association (AGHA), a national self-funding not-for-profit organisation. He was responsible for sales, marketing and the staging of the AGHA’s three annual Home & Giving trade fairs, which were among the largest trade events in Australia.
Baker previously served as general manager of the Exhibition and Event Association of Australasia, and has also worked in the areas of publishing, media buying and sports marketing.
With the SAUG’s flagship event, the Summit, coming together with the SAP Forum for the first time this year, Baker said one of his priorities is continuing to strengthen the relationship with SAP, while still maintaining SAUG’s independence, and growing the benefits to members.
