Top Enterprise Software Companies Boost ODI Technology

Top Enterprise Software Companies SAP, Adobe and Microsoft have announced their joint partnership at Microsoft’s Ignite conference in Orlando, Florida last September 2018.

Top enterprise software companies SAP, Adobe and Microsoft continue to challenge its long-standing competitor Salesforce with their progressing collaboration in the Open Data Initiative (ODI) technology. Since the announcement of their joint efforts, the three giants have established a working demonstration of the software with the ability to pull data from certain services into the Microsoft’s Azure cloud, where AI software can make predictions using all the data collectively.

Salesforce, a 20-year-old company leading the customer relationship management (CRM) and SaaS market, will be greatly affected once the ODI is widely adopted in the industry.

Since September last year, representatives from the three top enterprise software companies meet each week to amp up their strategies as one team. Recently, the collaboration has attracted HP Inc., another IT goliath, expressing interest in the technology alongside with Unilever, a global consumer goods company headquartered in London, UK.

The ODI Technology

SAP, Adobe, and Microsoft recognize that in the process of digital transformation, data is the foundational resource giving way to the desired change and uncovering of insights that would drive businesses. With the right tool to aid the process, companies will be able to better serve customers, build better products, and empower its workforce.

The Open Data Initiative provides a platform for a single, comprehensive view of data, bringing together and enriching data from all lines of business, across all systems to deliver real-time intelligence back into applications and services.

ODI securely combines data from Adobe, Microsoft, SAP, and other third-party systems in a customer’s data lake with three guiding principles:

•    Every organization owns and maintains complete, direct control of all their data

•    Customers can use AI to get insights from unified behavioral and operational data

•    Partners can easily leverage an open and extensible data model to extend solutions

Alysa Taylor, Microsoft’s Corporate Vice President for Business Applications and Global Industry, told CNBC that companies will no longer need to have engineers spend time getting all their data ready for further crunching, nor will they need teams of data scientists with the Open Data Initiative technology.

Senior Director for Microsoft’s Power Platform series of products, Richard Riley, demonstrated to CNBC how the platform performs a complex task in a matter of minutes. In a few clicks, a business user will be able to send data from enterprise software like Microsoft Dynamics, Adobe Experience Platform or SAP’s C/4HANA into the Azure Data Lake data warehouse service available in Microsoft’s public cloud.

Once the data gets cleaned up and aggregated together in an agreed-upon format, AI systems can make predictions based on all the available data. The data can then be sent back into the enterprise software from Microsoft, Adobe and SAP.

ODI, Challenging Competition

Daniel Newman, Principal Analyst at Futurum Research, expressed his confidence in the Open Data Initiative in boosting Microsoft’s cloud-based Dynamics 365 for Sales product, which currently lags behind Salesforce’s Sales Cloud.

In the same manner, Microsoft Azure, an open, flexible, enterprise-grade cloud-computing platform, will be utilized more in this project. At the moment, AWS leads the public cloud market, followed by Microsoft.

With Salesforce’s $21.8 billion acquisitions of Mulesoft and Tableau Software, the company has been moving more and more into Microsoft’s turf, fitting its cloud-based offerings into the software companies. Mulesoft, an app-integration company, and Tableau, a data analytics company, can hook in with on-premises systems.

Newman commented:

“This is a sparring match that’s been going on for a while now.”

The trilateral coalition is reimagining customer experience management (CXM) by empowering companies to derive more value from their data and deliver world-class customer experiences in real-time.

About the Founding Partners


The leader in business applications brings together customer data, machine learning, and micro services technology to power real-time customer experiences across sales, service, marketing, commerce, and beyond.


The leader in customer experiences reimagines customer experience management with Adobe Experience Platform, the first platform to leverage the Open Data Initiative and built from the ground up to make world-class experiences a reality.


The global tech giant utilizes Dynamics 365 data, discovering new insights with Power BI, and building a company’s next application using Azure services that are compliant with the Open Data Initiative.

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