Transaction workloads driving demand for big data analysis: IDC

By Anne Widjaja

Transaction-based workloads are the priority data source for 32.3 per cent of organisations that are looking to perform big data analysis, according to a recent IDC Australia Information Management Survey.

The aim of mining data and information has moved away from analysing the marketplace to improving standard operating procedures such as transactions. In today’s cluttered marketplace, competitive advantage is now being driven by how well businesses can mine big data to gain insights into customer sentiment and behaviour.

Vanessa Thompson, software analyst, IDC Australia, believes that as a result, the opportunity for big data analysis has become very real.

“Gaining further insight into customer behaviour is now more than just a hot button topic in Australia, it is essential for any data-centric organisation.”

According to the survey, 16.9 per cent of organisations in Australia already have a formalised process to take advantage of big data opportunities through either an organisation-wide initiative or business unit-led initiatives.

In particular, demand from transaction-based industries for technology that can manage entire or segregated customer sets is on the rise. The Australian retail, government and resource industries are leading the demand for mixed workload database platforms that can function to monitor, capture, respond and target real-time customer activities.

Although vendors have responded to demand by creating packages for industry-specific solutions, Thompson commented that with system extracts coming from a variety of sources, the data staging environment and supporting tools remain a critical part of data management. Analytically intensive workloads are best supported by specialised analytic databases with certain shared data elements from an enterprise data warehouse environment.

“The use of specialised software for various data warehouse use cases is becoming a way to meet immediate requirements but it doesn’t mean a free-for-all deployment of independent data marts should be encouraged,” Thompson warned.

This month’s release of the IDC report ‘Database Workloads In Australia: To Transact or Not to Transact?’ further discusses the current priority of data sources and the resultant workloads driving data mart, data warehouse and database applicant deployments in Australia.

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